Shelf Layout and Merchandising

Shelf Layout and Merchandising
Date Created: 2009-03-26

Author: Frank Hone, The Hone Group

Eye-level Placement:  "Eye-level is buy level"  says the old cliche.  Which is why in the electric shavers aisle in drug stores, the brands displayed at eye level are three times more expensive than the ones on the bottom shelf.  Use your shelving wisely!

Known-value items (KVI):  These are consumable products like Toilet Paper, tank deodorizers and cleaners that are fairly consistently priced.  If your store's KVI is significantly cheaper than the competition, the customer will assume all your products are equally good value.

Interactive Displays:  As a rule of thumb people generally retain 10% of what they read, 20% of what they hear, and 30% of what they see.  However, they retain 50% of that which is both seen and heard.  By using display, along with video & audio presentation, you increase sales!