Message from the President: RVAA Board Plans for the Future
Welcome back from what was hopefully a relaxing holiday week for many of you! Before we all took some much-deserved time off for the 4th of July, our industry made some major news again, this time with the announcement of the Thor buyout of Jayco. I’ve been saying it a lot lately: it’s an interesting time to be in the RV business. Consolidation continues on many fronts, but it means new opportunities are out there too. New players are stepping into the game, including more than a dozen new RVAA members since January! In fact, our membership totals for Distributors and Suppliers are trending to hold the line compared to last year. So don’t worry – your meeting schedule for the RVAA Executive Conference in Chicago will be as busy as ever!
Your RVAA leadership continues to plan for the future. Last month, the Board met for a day-long meeting in Chicago. We spent a lot of time exploring the shifting dynamics in the RV aftermarket, including consolidation and online sales, and how RVAA must adapt in order to stay relevant for you.
The Board endorsed proposed new marketing/communications plan for FY 2016-17, put forth by the Marketing Committee. This plan will provide an overall messaging audit of RVAA to ensure our messaging to new and prospective members is clear, current and welcoming.
In addition to the overall messaging audit, we will also conduct a thorough website content audit, which will allow us to assess the information that is relevant to users and provide information that is more meaningful to our existing and future members.
The Board also endorsed the framework for a potential new collaboration with the RV Dealers Association (RVDA) to enhance education and professional training for both organizations and the RV industry as a whole. Details are still being ironed out between both organizations, so we’ll keep you updated as we get closer to launching this new partnership.
It’s been a roller coaster ride lately, but all signs indicate that our industry is as strong as ever. I am excited – as is the rest of the RVAA team – about moving forward on the plans that were approved during the board meeting. I can’t wait to tell you all about it during our Executive Conference next month.
See you in Chicago!